PUMA scales up in a major way with new technology

RE:FIBRE technology has been used to create Switzerland and Morocco replica kits for the Women’s World Cup.

Global sports brand PUMA have now made a groundbreaking move that is set to benefit the environment without compromising style. Here’s a look!

The story

With the world in its ever-changing state, there’s a growing need to take care of the environment by limitting emissions and using recycled materials among other things. 

Given that is PUMA a sports apparel company, they have now scaled up their textile recycling innovation using RE: FIBRE technology in all PUMA football club and federation replica jerseys from 2024 onwards. They will move away from using recycled polyester, a beneficial step in waste management. 

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“Through the RE:FIBRE program, PUMA is keen to address the challenge of textile waste via a long-term solution for recycling. The technology also looks to diversify the fashion industry’s main source of recycled polyester in garments from being less reliant on clear plastic bottles,” a statement by PUMA read.

“The RE:FIBRE process uses any polyester material – from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any colour textile to any colour desired.”

Their four-step process of RE:FIBRE includes, “collecting and sorting textile waste and other previously wasteful materials, shredding and mixing the collected materials down to the minimum, melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process, and the melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again.”

RE:FIBRE technology has been used to create Switze

RE:FIBRE technology has been used to create Switzerland and Morocco replica kits for the Women’s World Cup.

Chief Sourcing Officer at PUMA Anne-Laure Descours said: “Our wish is to have 100% of product polyester coming from textile waste.

“Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.”

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